Target further - refine your view
Get a better picture of everything you want to capture, thanks to the world's smallest digital camera with a 30x optical zoom lens developed by Sony in collaboration with the legendary ZEISS®, the clear OLED Tru-Finder ™ viewfinder and other features that They exceed the capabilities of filming with full-size equipment. The new HX90 from Sony - absolutely perfect from every perspective.
Elements of advanced image quality
The advanced CMOS sensor, fast image processor and legendary lens combine to make the latest advances in optics and engineering in an extremely compact enclosure.
Images from far and nearer distances, wider frames
The ZEISS® Vario-Sonnar® T * lens with 30x optical zoom continues the legendary high-precision optics to capture crisp, sharp images in full quality at focal lengths of 24-720 mm.
ZEISS's famous optics
ZEISS's legendary quality of optics delivers excellent sharpness, rich contrast and minimal distortion.
Exmor R CMOS Image Transmitter
The Exmor R CMOS-backlit 18.2 million effective pixels capture more light, providing better detail in every shot.
BIONZ X image processor
This allows images to be richer in detail and colors with less diffraction and lower noise levels.
Easy to operate the camera
Instant access to any feature and intuitive management of all aspects of operation are features that make this camera easy and fun to use.
Be sure to keep the camera in your hand and gain control
Easier handling by assigning manual focusing, stepping zoom or other function to the control ring. The sturdy grip is well suited to the palm of your hand for optimum stability.
Get the best view of the Tru-Finder OLED Viewer
The high-contrast OLED slide viewer is much brighter than conventional electronic viewfinders. Perfect for daily use, providing comfort and safety.
Fast and accurate Fast Intelligent autofocus
Improved spatial object detection algorithm ensures optimum and accurate lens drive and quicker focus when shooting volatile scenes.
Set the appropriate filming style
Get more choice of filming settings depending on the situation and how you want to show other recorded video. Whether you want to quickly share a recorded action or save a higher resolution recording for later processing, you can shoot in your own style, tailored to your recording purpose. Just set the format, mode, exposure and other parameters and start filming.
Enjoy photos in universal formats
Select XAVC S or AVCHD format to record high definition movies. You can also record a compressed MP4 file for easy sharing on the Internet.
Show the world how much you can do even after you have captured the image. Improve your photos, share your videos wirelessly, mark your itinerary on the map, and use your camera in a way that is smoother than ever.
Follow your journey
The built-in GPS module allows you to mark the position of taking pictures and videos, so that you can track those locations later using Sony PlayMemories Home software installed on your computer.
Easily share - get remote control
Easily transfer images with direct connectivity.
Use built-in NFC ™ / Wi-Fi to transfer photos and videos from your camera to other mobile devices. You only need to touch the camera with your mobile device to make a call.
Even more fun with PlayMemories Camera Apps
Download the PlayMemories Camera Apps that will make your camera and images more functional, expand your creativity, and provide plenty of fun.
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