Target further - refine your view
Get a better picture of everything you want to capture, thanks to the world's smallest digital camera with a 30x optical zoom lens developed by Sony in collaboration with the legendary ZEISS®, the clear, sliding OLED Tru-Finder ™ viewer and other features that They exceed the capabilities of filming full-size equipment. The new HX90 from Sony - absolutely perfect from every perspective.
Elements of advanced image quality
The advanced CMOS sensor, fast image processor and legendary lens are the perfect combination of cutting-edge optics and engineering in an extremely compact design.
Images from far and nearer distances, wider frames
The ZEISS® Vario-Sonnar® T * lens with 30x optical zoom continues the legendary high-precision optics to record crisp, sharp images in full quality at focal lengths of 24-720 mm.
Be sure to keep the camera in your hand and gain control
Easier handling by assigning manual focusing, stepping zoom or other function to the control ring. The robust grip is well suited to the palm of your hand for optimum stability.
Set as required
The seven configurable buttons / keys include a Function key for which you can assign up to 12 frequently used functions and six keys / keys to each function.
Get the best view, Tru-Finder OLED Viewfinder
The high-contrast OLED slide viewer is much lighter than conventional electronic viewfinders. It is perfect for everyday use, providing comfort and safety.
Fast and accurate Fast Intelligent autofocus
Improved spatial object detection algorithm ensures optimum and accurate lens drive and quicker focus when shooting volatile scenes.
Set the appropriate filming style
Get more choice of filming settings depending on the situation and how you want to show other recorded video. Whether you want to quickly share your recorded action or save a higher resolution recording for later processing, you can shoot in your own style that fits the target. Just set the format, mode, exposure and other parameters and start filming.
Enjoy photos in universal formats
Select XAVC S3 or AVCHD format to record high definition movies. You can also record a compressed MP4 file for easy sharing on the Internet
Show the world how much you can do even after you have captured the image. Improve your photos, share videos wirelessly, mark your itinerary on the map, and use your camera in a way that's smoother than ever.
Even more fun with images - PlayMemories Camera Apps
Download the PlayMemories Camera Apps that will make your camera and images more functional, expand your creativity and provide plenty of fun.
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